Video Ad Script Template with an Example
Copy this script structure
Audience: __. Problem or desire: __. Offer: __. Proof available: __. Main objection: __. Action: __.
- Opening: a specific situation the intended customer recognises.
- Demonstration: show what the offer does instead of relying on adjectives.
- Explanation: connect the demonstration to a useful benefit.
- Qualification: state an important limit or condition where needed.
- Close: give one next step that matches the destination.
Illustrative 20-second service script
Opening: “Do customers struggle to request a quote from your phone site?” Demonstration: show a short, labelled enquiry form being completed. Explanation: “A clear service page and working form make the next step easier.” Close: “Explore Reddystack’s landing-page service.” The timing is a planning example; read it aloud and revise to suit the footage. It does not promise more leads or claim a client result.
Review before recording
Check pronunciation, pacing, visible proof and whether the message works with captions. Remove unsupported superlatives, invented testimonials and urgency that is not real. Write a second opening only when it tests a different customer question. Keep the offer and main sequence stable if the purpose is to compare hooks. Approve the script before generating a presenter or editing every export size.