Facebook Ads Cost in India: Plan Your Budget
Build the budget from unit economics
Write down contribution per sale after fulfilment and the portion you can allocate to acquisition. Use the close rate from your own sales records to translate an affordable customer cost into an affordable qualified-lead cost.
- Media budget: money spent inside the advertising account.
- Production: images, edits, scripts and landing-page work.
- Management: setup, optimisation and reporting fees.
- Other costs: tools, applicable taxes and any agreed integrations.
An illustrative calculation
Suppose a sale contributes ₹4,000 before acquisition, and the business chooses a ₹1,000 acquisition ceiling. If one in ten qualified enquiries becomes a sale, an initial qualified-lead ceiling is ₹100. At a ₹10,000 media budget, that model needs 100 qualified enquiries and ten sales to meet the ceiling. These are planning assumptions, not Indian market averages or a Reddystack quote.
How to use early campaign data
Record raw leads, duplicates, qualified leads and completed sales separately. If raw leads cost ₹50 but only one quarter qualify, the qualified-lead cost is ₹200. Recalculate the budget using that number and the observed close rate. Ask a provider which costs are included, who owns the account and how overspend is handled. A cheap click does not establish a profitable campaign.